Local search marketing effectively reaches customers who are actively looking for your products or services within a geographic area. Local search marketing is best applied to brick and mortar businesses whose primary profits come from servicing customers in person (i.e. dentists, accountants, construction contractors, chiropractors, auto repair shops).
Popular search engines, such as Google, place a higher ranking on where a user is searching, thus awarding closer businesses a higher ranking. The advantage of search engines taking this approach is twofold; they provide better search results for the user, while more qualified customers are passed along to local businesses. To help your business capture more of this local search traffic, CoolBlueLogo utilizes the following steps:
Category and Keyword Research
Identify the top categories or keywords that prospective customers use to find businesses in your local industry. These selected categories will be emphasized for improving your businesses ranking.
Create and Optimize Local Business Listings
Landing on the first page of search engine results is key to customers finding your business. To do this, it is crucial to optimize your business profile on the local search engines. CoolBlueLogo will target all of the local engines catering to your niche and industry: Google, Yahoo, Bing, CitySearch, Yelp, Urban Spoon, and many more….
Directory Listings
Local search priority is heavily influenced by consistency of key data across the web. Your business name, address, phone number all need to be consistent for optimizing engine search results. It is also a key factor to be listed in as many local directories as possible. We will submit your business to up to 100 niche and local business directories.
Play the Algorithm Game
Each local search engine prefers different attributes for ranking. CoolBlueLogo knows what the different attributes are and we will tailor your business listing to these “preferred” attributes. This will help your business rank higher than your competition.
Limit Competitive Conflicts
It is a big world out there, and competitive conflicts do happen. Local search marketing is a zero sum game—you win, they lose. CoolBlueLogo selectively limits the number of customers that we serve in a specific area. We do our best not to pitch customer against customer.
Monthly Reports
CoolBlueLogo provides detailed monthly reports and analysis on our results for your business. Knowing how your rankings have improved and how many visitors your website receives are important metrics to determine the effectiveness of local search for your business. We can help you adjust and refine your marketing strategy to improve your overall conversion rate and lower the amount of marketing dollars spent on each sale.